![]() Information architecture refers to the sitemap the overall structure and organisation of your website or app and how the user navigates from one page or screen to another.įor example, if you land on a website home page, you’ll likely see different menu items at the top of the page. So what’s the difference between information architecture and visual hierarchy? more prominent and easier for the user to find). As a rule, you’ll want more important elements at the ‘top’ of the hierarchy (i.e. Hierarchy relates to information architecture as well as the visual hierarchy of individual pages and screens. The third of the UX design principles, Hierarchy, is an important UX design principle as it shapes how the user navigates a product - and how easy or complicated the process is. ![]() Take our Professional Diploma in UX Design course 3. That’s a key part of ensuring a smooth user experience. You don’t need to copy your competitors, but equally, you don’t need to reinvent the wheel.īy being consistent with what your users expect, you’ll create a product that’s easy to use, with a very low learning curve for the user. For example, if you’re designing a flight booking app, your users will come in with certain expectations of how the app should function based on their experience with similar apps on the market. On the one hand, you want to keep your designs consistent in terms of how they look and function across all pages/screens and products within the same brand or product family.Īt the same time, consistency also extends to meeting the user’s expectations for the kind of product you’re designing. There are several layers to consistency in UX design. The second of the UX design principles, Consistency, is creating products that solve specific user problems, it’s essential to adhere to the UX design principle of consistency. Whenever you tackle a new UX project, make sure you honour the user-centricity principle and do what’s best for your users while balancing the needs of the business. User-centricity is built into the UX process, starting with user research to identify the problem you need to solve and to understand who your target users are, moving through to user testing to gauge how well the product meets the user’s needs. User-centricity means putting the user’s needs first and making decisions based on what you know about them and what they want from the product. As such, everything a UX designer does should be steeped in the principle of user-centricity. ![]() The first of the UX design principles, User-centricity, is to create products and services that solve user problems. So what are they? Here are 7 of the most important UX design principles that all designers should know about. It takes a lot to get the user experience just right and there are many different factors to consider.įortunately, there are some universal UX design principles to guide you in making the right decisions and putting the user first. UX design is the process of creating products and services that solve a specific user problem, while ensuring that the proposed solution is both easy and enjoyable to use.
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